RESULTS
Leveraging Advanced Tools for Measurable Success
Our expertise and proactive approach ensured that Mylee wasn’t just using Klaviyo, but fully leveraging its advanced tools to enhance customer engagement and drive measurable results.
Take a look at the results achieved in just one year:
ABOUT
Founded in 2014, Mylee set out to redefine theat-home salon experience, making professional,salon-quality treatments both affordable and accessible. The brand became a household favoriteduring the COVID-19 pandemic as customers turned to high-quality beauty solutions they could enjoy from the comfort of their homes.
BACKGROUND
Email Marketing Gaps
While Mylee had achieved incredible success and built an impressive newsletter subscriber base of over 300,000, they knew that staying at the forefront of the at home beauty space required more. In-depth market research and a deep dive into their data uncovered untapped opportunities to refine their email marketing strategy and unlock even greater value. After working extensively with Klaviyo, Mylee decided it was time tostep up their efforts. We stepped in to help Mylee maximize their data, integrate Klaviyo’s tools, and take their email marketing to new heights.
STRATEGY
Complete transformation
1 — Transforming Mylee’s Email Marketing Strategy
When Mylee reached out to us, we began conducting thorough research on their Klaviyo account to identify gaps and areas for improvement. We pinpointed which automations needed refinement, determined the segments to be created, and took a highly focused, methodical approach to optimize their email marketing. With our deep expertise in Klaviyo, we seamlessly guided Mylee through the transition. Within just four months, Mylee was fully operational with the new strategy, all while maintaining marketing momentum and avoiding disruptions. Our team carefully managed every step of the migration, from data integration to campaign optimization, ensuring a smooth and efficient process.
2 — Optimizing and Innovating with Klaviyo
We didn’t stop there. Once the transition was complete, we took the lead in optimizing Mylee's use of Klaviyo’s features, going beyond basic email functionality to unlock its full potential.
- We implemented lead generation and waitlist campaigns that significantly increased engagement and drove site traffic.
- Our team designed and executed a loyalty program that deepened customer relationships and boosted repeat purchases.
- We created over 30 unique customer journeys and managed more than 150 segments, enabling Mylee to deliver highly personalized and effective email campaigns, a standout achievement in the industry.
